news about corporate social responsibility (csr)

Companies Get a Boost in Stock from Reporting Greenhouse Gas Info

GreenBiz - Marketing & Communications - Mon, 06/02/2012 - 23:40

A new study suggests that companies that publish press releases on their carbon footprints -- and their efforts to shrink those footprints -- see a boost in share value in the days after announcements.

Bonnie Nixon Steps Down as Head of Sustainability Consortium

GreenBiz - Marketing & Communications - Mon, 06/02/2012 - 22:15

After 10 months as the leader of the group, Nixon is moving on, while the Consortium leans on McKinsey and its board to move the organization forward.

Unlocking the Potential of Low-Carbon Supply Chains

GreenBiz - Marketing & Communications - Wed, 01/02/2012 - 00:05

The CDP's brand-new 2012 supply chain report tracks the impressive economic savings that companies that manage their scope 3 emissions are earning -- but also highlights how few companies are taking advantage of these benefits.

Non-News is Good News

GreenBiz - Marketing & Communications - Tue, 31/01/2012 - 12:00

Perhaps the best trend in sustainable business is how major green milestones -- ranging from LEED Platinum buildings to zero-waste facilities -- have become so commonplace as to be not "news."

Tesco Considers Dropping Carbon Footprinting Labels from Products

GreenBiz - Marketing & Communications - Mon, 30/01/2012 - 18:52

The supermarket is 'reviewing options' about its use of Carbon Trust carbon labeling following a disappointing take-up of carbon labelling by other retailers.

The 6 Biggest Trends in Sustainability Reporting

GreenBiz - Marketing & Communications - Mon, 30/01/2012 - 13:45

At the GreenBiz Forum in New York City, E&Y offered a preview of the results of a recent survey of trends in sustainability reporting from 24 different sectors.

Global Reporting Initiative Publishes New Guidelines for Green Events

GreenBiz - Marketing & Communications - Wed, 25/01/2012 - 16:45

Event organizers can now report on sustainability issues like impacts on communities, natural environments, and local and global economies, a move that aims to speed adoption of green meetings, and will impact the 2012 Olympics in London.

Carrotmob Shows Why Consumers Now Have All the Power

GreenBiz - Marketing & Communications - Tue, 24/01/2012 - 22:41

Brent Schulkin, the CEO of the startup that aims to harness individuals into a force for good, talks about the power of consumer action and why the stick isn't as effective as the carrot for leveraging sustainability and social media.

Green Gamification Scores Points

GreenBiz - Marketing & Communications - Tue, 24/01/2012 - 13:45

As part of our ongoing look at 2012 sustainability trends, we examine the trend of gamification for good. Will it work to move the sustainability needle forward, or will we be saying "Game Over" down the road?

Promoting Everyday Green Actions with Recyclebank

GreenBiz - Marketing & Communications - Sun, 22/01/2012 - 09:45

The CEO of the "gaming for good" site talks about the rapid growth of the world's largest consumer-facing sustainability platform, getting businesses to see the value in recycling, and scaling up for future generations.

How Organic Valley Built a Green Brand with Guerrilla Marketing

GreenBiz - Marketing & Communications - Fri, 20/01/2012 - 11:48

A company whose products and business model are based on non-traditional thinking requires an equally non-traditional marketing strategy. Organic Valley's Theresa Marquez tells the GreenBiz Forum how the firm pursues its mission.

Recyclebank Enlists Badgeville to Drive 'Gaming for Good'

GreenBiz - Marketing & Communications - Tue, 10/01/2012 - 23:10

Recyclebank will be using Badgeville's gamification platform to increase engagement with members who are rewarded for green behavior.

 

How & Why to Make the Shift from Dialogue to Collaboration with NGOs

GreenBiz - Marketing & Communications - Tue, 10/01/2012 - 21:41

In recent years, companies' partnerships with their many stakeholders -- particularly nonprofit groups -- have gone from a model of 'thoughtful consideration' to active partnerships. Here's why this is the future of collaboration.

The Innovation Secrets Automakers Are Learning from EVs

GreenBiz - Marketing & Communications - Tue, 10/01/2012 - 17:40

By replacing their internal-combustion 'fingerprints' with electric or hybrid drivetrains built in partnership with other companies, some worry that automakers will lose their unique identity. That's hardly the case, and here's why.

Molson Coors Finds a Sustainability Strategy at the Bottom of a Glass

GreenBiz - Marketing & Communications - Tue, 10/01/2012 - 12:45

Other companies talk about their environmental footprint. At Molson Coors, the sustainability message is conveyed by a "beer print" -- the positive and negative impacts the company can have on the people and the environment. Here's the story behind it.

Brazilian Stock Exchange Nudges Companies Toward CSR Reporting

GreenBiz - Marketing & Communications - Mon, 09/01/2012 - 22:37

The Brazilian Stock Exchange is part of a growing number of exchanges to recommend or require public companies to report on environmental, social, and corporate governance issues.

I Published My CSR Report. Where’s My Media Coverage?

GreenBiz - Marketing & Communications - Wed, 04/01/2012 - 13:45

Catching the interest of a reporter or blogger may take a willingness to share more than what's between the covers of your sustainability report. Here are three things to consider.

Taking Stock of Molson Coors' Beer Print

GreenBiz - Marketing & Communications - Tue, 03/01/2012 - 19:47

Bart Alexander, chief of corporate responsibility at the global brewer, discusses how the company manages the impacts of its products, and why 90 percent of its employees believe the company is doing a good job on sustainability.

How McDonald's is Mainstreaming Sustainability

GreenBiz - Marketing & Communications - Wed, 21/12/2011 - 17:56

Bob Langert, the company's VP for sustainability digs in to the many ways the company is pushing for greener fast food, and how it's got a long row to hoe to convert its many skeptics and opponents.

3 Must-Have Apps for a Sustainable 2012

GreenBiz - Marketing & Communications - Tue, 20/12/2011 - 13:45

2012 is not going to be easy. But these apps will help you navigate the likely turbulence of the next 12 months.

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