GreenBiz - Marketing & Communications

Battling Climate Change by Changing Behavior

Wed, 16/06/2010 - 23:05

From smoking cessation to wearing seat belts, behavior change theories and experiences point to three key conditions needed for people, organizations or society to change -- having a sense of tension, efficacy and benefits.

Are You as Sick of Sustainability as I Am?

Tue, 15/06/2010 - 18:27

It seems that everywhere you turn these days, sustainability is the hot topic. While this is a good thing -- and a needed one -- people are already getting green fatigue.

Second Carrots and Sticks Report Surveys Current Status of Sustainability Reporting

Tue, 15/06/2010 - 14:32

The Global Reporting Initiative collaborates with the United Nations Environment Programme and KPMG to provide recommendations for improved reporting on a global scale.

Highlights from the Sustainable Brands Conference

Thu, 10/06/2010 - 22:38

This week I’m fortunate enough to be at the Sustainable Brands conference in Monterey, Calif. This is my second year, and it’s proven once again why it’s my favorite conference of the year.

The Real Story Behind Some of the 10 'Greenest' Brands

Thu, 10/06/2010 - 18:34

The business of green certainly is complicated, and a recent survey listing the brands consumers perceive as the greenest in the land only further illustrates that point.

A Crash Course in Selling Green to the Government

Thu, 10/06/2010 - 05:06

If you haven't yet tried to tap into the government's massive green appetite, here's a primer on how to get a competitive advantage in the largest marketplace in the world.

How CSR Report Review Panels Can Deliver Value

Wed, 09/06/2010 - 17:48

Being involved with CSR report review panels for Nike, Shell and SAP shed light on some useful lessons and broad principles for all companies to consider in launching or redefining their own panels.

The Triple Threats of Our Coming Water Crisis

Tue, 08/06/2010 - 17:47

I know that talking about infrastructure isn’t a sexy blog topic. But we have to do it. According to a recent report, there is no greater infrastructure challenge facing the country today than water.

The Right Equation for a Corporate Culture Focused on Sustainability

Wed, 02/06/2010 - 20:56

How can you shift a corporate culture so that it embodies environmental sustainability? Is it all about getting the incentives right or is it brought in by recruiting, driven by front-line employees, led by the executives  --  all of the above? Those were among the questions explored at a recent Green Innovation in Business Solutions Lab in New York City.

GRI Conference Aims to Lay Out the Rules of the Road

Tue, 01/06/2010 - 08:00

For three days, over a thousand people gathered in Amsterdam to discuss the state of the art of GRI reporting, and to create a roadmap of where to go from here.

ExxonMobil Gives Green Progress Report, but Investors Want More

Tue, 25/05/2010 - 21:25

ExxonMobil shed light on how it is expanding the world's energy supply while reducing its environmental impacts on Tuesday, the day before the oil giant faces a shareholder vote to force more disclosure on its Candaian oil sands investments.

Walmart: Still the Green Giant

Thu, 20/05/2010 - 18:30

Walmart and its fellow superpower in corporate sustainability, GE, have recently released their annual sustainability reports. While they highlight successes as well as shortcomings, they also reveal how the two firms are changing business, for the better.

Individuals Hold Corporations Responsible for Green Shortcomings

Thu, 20/05/2010 - 14:21

The latest Shared Responsibility Study from Cone LLC finds that customers want to be involved with companies in shaping CSR efforts, but most firms get a "C" grade or below for their efforts.